KOR ONE waterflessen uit California. Order your waterbotle here KOR ONE
or come to our shop in The Hague
KOR is an elemental expression of the
word "core," which refers to the central, innermost, or
most essential part. Every person has core values, a core personality
and core aspirations. Some understand their core; others search for
their core. To us, water is at the core of physical life.
The KOR logo both resembles a water
drop and is inspired by the Chinese concept of yin-yang, which
describes two opposing, yet complementary aspects of any phenomenon.
The green and blue sides of the KOR water drop join to represent the
dualistic relationship and balance of earth and water.
KOR water bottles everybody loves them
You might notice that the KOR logo's
green and blue arms reach upward to close the water drop, but don't
quite touch. The gap acknowledges the constant divide between our
goals and achievements. Once you're on the path to "being
green," you find there's always something more you could do —
and in the eyes of some, you're never doing quite enough. That's OK.
Finding balance — in ourselves and in the environment — is a
continuous process that never truly ends. It only matters that you're
on your way.
Order your waterbotle here KOR ONE
or come to our shop in The Hague
Call us water advocates. We celebrate
and treasure water by creating the world’s most stylish, functional
personal hydration products. We call our approach, "Better Me,
Better World" because we believe you can make a difference
without giving up everything you love.
We believe passionately in the
importance of clean water to human health and to the health of our
planet. By promoting the use of reusable water bottles, we seek to
raise awareness and engage the public on important water issues. We believe that well-made, beautifully
designed products are inherently more sustainable than commodity
products that are quickly discarded and end up in landfills.
Proper hydration is crucial to your
health, but what you hydrate with matters too. That’s why we make
all our products with health-safe materials such as Eastman Tritan™
Jessica Alba and the Ice Blue KOR ONE
They say necessity is the mother of
invention — and so began KOR. Eric Barnes' wife, Stacey, was the
first to tell him that his habit of refilling an old Gatorade bottle
was a really bad idea. "It's a bacterial trap," she warned,
"and you're not supposed to reuse those bottles." Yet,
after several visits to retail stores, Eric's failed search to find a
reusable bottle that he would actually use left him unsatisfied —
and intrigued. Bottled water sales continued to explode as those
companies redesigned their packaging and marketed stories of water
from exotic locations, yet the practice of sustainable hydration
(i.e., drinking from reusable bottles) remained stagnant. It was
becoming common knowledge that bottled water waste was a major
environmental problem with four out of every five empty bottles being
land-filled, but that fact by itself was not changing consumer
The cobalt blue KOR one water bottle features in Iron Man II
met Robert Downey very futuristic
What if the tactics of design and story
used by bottled water were employed in the reusable category? Why
couldn't great industrial design — where form and function are
meticulously analyzed — be incorporated into a new product line
that anticipated the user's every need? There was no law that stated
environmentally friendly products must deliver less convenience and
inferior performance, yet most "green" alternatives often
delivered that experience.
Ron Artes van de Los Angels Lakers loves his ice blue KOR one
Eric was no stranger to taking on a
challenge, particularly one with which he had no experience. "One
can see with new eyes what others miss" — or at least that's
how he rationalized diving head first into the hydration market.
Previously, Eric had launched several Internet startups, including
Ivysport.com and ePrep.com, but KOR felt more like a mission than a
KOR ONE pink on the run with Hilary Duff
Order your waterbotle here KOR ONE or come to our shop in The Hague
Soon, Eric was introduced to Paul
Shustak by a mutual friend. Paul was engaged in a successful product
management career with experience at Microsoft, Sony and Adobe.
Having personally experienced the same divide between great design
and sustainable products, Paul and Eric joined forces and KOR began
the journey to develop and launch its first product in early 2007.
KOR sought far and wide to find the
best design partner to help make the company's vision a reality. In
RKS Design, a world-class design firm based in Southern California,
KOR discovered a team that deeply understood how KOR’s focus on
design could be the driver that motivated change, creating not just
products, but also a company and a movement.
Jason Mraz - singer songwriter - always travels with his Kobalt blue KOR ONE
KOR brought over 100 functional design
requirements to the project, and after nearly three painstaking years
of development with RKS (and over 15 abandoned concepts), KOR emerged
in the summer of 2008 with the KOR ONE Hydration Vessel. A lightning
rod product, the KOR ONE immediately gathered global attention for
the concept it represented — that great, iconic design could be
embedded in a product that stood as a beacon of sustainability.
What started as KOR's simple goal of
perfecting the reusable bottle has expanded into a company charged
with celebrating, protecting, and treasuring water — in our
personal lives and the world. Today, KOR is hard at work spreading
"sustainable hydration" to the world in a growing line of
design-driven hydration products and enlisting water advocates, one
customer at a time.
You know what colour David Beckham chose?
Order your grassgreen waterbotle here KOR ONE or come to our shop in The Hague